Advisory firms
Firms sold on judgement rather than price. Clients compare a few names, and the site is most of what they have to go on, so it has to show the thinking, not just list the services.
Service pages · people · insight pages
SEO and AI SEO for professionals
Websites built around SEO and AI SEO.
Found on Google.
Steadfold is a two-person web studio for professionals. We design and build websites with one priority: that the right people find you, whether they type into Google or ask an AI assistant who to call. SEO and AI SEO are the starting point, not the upsell.
Booking now · two project slots open this quarter
What we prioritise
Found on Google. Recommended by AI.
A good-looking site that nobody finds is a brochure. We build the other kind: one that ranks for the searches that matter and shows up when someone asks an AI assistant who to call.
Designed around SEO
We start with what people in your area actually type into Google, then shape the pages, headings and copy so the site answers it. The audit is part of the build, not a bolt-on sold afterwards.
Built for AI SEO
More clients now ask ChatGPT, Gemini or Perplexity who to call before they search at all. We structure your site so those assistants can read it, trust it and cite you by name: clear entity data, answer-shaped pages, and credentials the models can verify.
Checked every quarter
Rankings move and AI answers change. On a care plan we re-run the audit every quarter, fix what slipped, and tell you in plain English whether you are still being recommended.
Built for the phone first
Most first visits happen on a phone. Yours will look right there.
A referral text, a Google Maps result, an AI answer with your name in it. All of them get opened on a phone, usually in the thirty seconds before someone decides whether to call.
Designed at phone size first
Every page is laid out for a thumb before it is stretched to a desktop, so nothing important hides below a fold or behind a menu.
One tap to call or book
The number, the booking link and the enquiry form sit where a thumb lands. A referral that arrives by text should turn into a call in seconds.
Under a second to load
Hand-built pages with no page-builder weight. Fast on a train, fast on a bad signal, and a ranking factor in its own right.
Built for
- Advisers
- Consultants
- Accountants
- Practices
- Clinics
- Partnerships
- Brokers
- Architects
- Specialists
- Sole practitioners
Services
A web studio that starts with search.
We only build websites, and only for professionals. Every project begins with an SEO and AI SEO audit, and the design is shaped around what it finds. Then we build it, launch it, and keep checking that you are still being found.
Talk to usSEO
A written audit of where you rank and why, then the fixes built into the site: page structure, local search, and the practice-area pages that actually win enquiries.
Audit · local search · service pages
AI SEO
Structured data, clear entity information and answer-shaped pages, so ChatGPT, Gemini and Perplexity can read your site, trust it, and recommend you by name.
Structured data · entity clarity · citations
Website design & build
Sites that make a firm look like the one you would actually hire. Hand-built pages on managed hosting, easy to read on a phone, and yours to keep.
Design · hand-coded · managed hosting
Ongoing care
Rankings and AI visibility checked every quarter, plus updates, new pages and a performance budget we hold ourselves to on every release.
Quarterly SEO review · updates · backups
Who we work with
Professionals who are hired on trust.
Where the decision to call is made by someone comparing three tabs, and the site is most of what they have to go on.
Probably not a fit: sites under $5k, anything that has to be live next week, or work where the brief is “make it pop”.
Regulated professions
Where what you can say is governed by a professional body. Calm, plain, and written so it can be signed off without a fight.
Compliance-safe copy · disclosures · credentials
Practices and clinics
Anywhere a client books a person rather than buys a product. Locations, people and availability, findable in under a minute.
People pages · locations · booking
Independent professionals
Sole practitioners and small partnerships whose name is the brand. A site that carries that reputation without looking like a template.
Profile · services · enquiry
Why it matters
The best site in town is worth nothing if nobody is sent to it.
Referrals check Google. Google is now checked by AI. We build so that both of them point at you, and the two of us answer the phone about it afterwards.
See the six stepsHow we work
Six steps, starting with search.
The SEO and AI SEO audit comes before the design, you see a real page before you spend anything, and the fee is agreed before the build starts.
1
Enquiry
You send the form. We read it properly and reply within one business day, and it will be a person writing back rather than an autoresponder.
One business day
2
Audit and a free homepage
We check where you rank, whether AI assistants mention you, and what your competitors are winning. Then we design and build one page for your firm, free, so you get a real link rather than a picture of one.
Free, no strings
3
A 30-minute meeting
We go through the page together and work out what the rest of the site needs. You leave with a number and a date.
Fixed fee agreed here
4
Build
Design and development in weekly releases you review in the browser. The price does not move once it is agreed.
One to two weeks
5
SEO and AI SEO build-in
The audit findings become the site: page structure, local search signals, structured data and answer-shaped copy, so both Google and AI assistants have a reason to recommend you.
Included
6
Launch and handover
We ship it, connect analytics and your enquiry inbox, and show your office how to run it.
Same week
100
PageSpeed score we build to
2 wks
Design to launch, at most
1 day
To hear back, always
0
Change orders mid-project
Engagements
Three ways to work with us.
Fixed fee, agreed before anything starts. You get the number after your free homepage, and it does not move.
Essential site
For a smaller practice that needs to look credible and turn up in search and AI answers, without a six-week project.
- Pages designed and built
- Structure and copy guidance
- A CMS your office can run
- SEO and AI SEO audit included
Most common
Full site
Sitemap through to launch, with the SEO work done as part of it rather than sold separately.
- Pages designed and built
- SEO and AI SEO built into every page
- People, services and locations
- Analytics, forms and handover
Care plan
Hosting, updates and new pages once the site is live. Cancel any month.
- Managed hosting and backups
- Content and page updates
- Quarterly SEO and AI visibility review
- Priority turnaround
Booking now · two slots open
What are we building?
A few details so we can come back with something useful. If it looks like a fit, you get an SEO and AI SEO audit and a free homepage before you pay anything.
Or email us directly
contact@steadfold.com